Required Headcount: 1
Employment Type: Full Time
Salary: As per the company scale
Duty Station: Horra Sarbet Complex, Addis Ababa
Purpose of the Job:
To effectively reach the target groups of the Company through the social media and electronic communication channels by implementing integrated marketing communication and building a sustainable company identity and image.
Main Duties and Responsibilities:
• Review and update the web page of the Company.
• Develop a social media strategy that collaborates with marketing, public relations and event and campaigns.
• Create timely and engaging content optimized for platform used for intended audience.
• Monitor sites for customer service opportunities and initiate conversations on behalf of the Company.
• Create engaging and professional visuals that reflect the Company’s brand.
• Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), create original content etc.
• Create and manage all published content (images, video and written).
• Conduct online advocacy and open stream for cross-promotions.
• Design, create and manage promotions and Social ad campaigns.
• Compile report for management showing results.
• Engage in social media dialogues and answer questions where appropriate.
• Monitor online ratings and respond accordingly.
• Monitor trends in Social Media tools, applications and channels.
• Identify and report threats and opportunities in user generated content surrounding the business.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns.
• Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Job Qualifications
· Education Qualification: Bachelor’s degree in marketing management, Management, Computer Science and in other related disciplines.
· Work Experience: A minimum of 2 (two) years of demonstrated work experience as a Digital Marketing Officer.
· Excellent graphic designing skills.
· Highly creative
· Excellent communication skills.
· Able to maintain good relationships with internal and external stakeholders.
· Fluency in Amharic and English, written and verbal is highly required.
· Female candidates are highly encouraged to apply.